Designed For you
Client Name:
Project Start Date:
Project Overview
I am pleased to present this proposal to enhance your social media presence by optimizing your social media accounts with updated visuals, compelling descriptions, strategic calls to action, and relevant links. This will be followed by ongoing social media content curation to ensure your brand maintains consistency, flexibility, and engagement with your target audience, aligning with business goals and offerings.
Scope of Work
Social Media Account Optimization
Account Profile Creation or Updates:
Profile & Cover Images: Create new or revamp profile and cover photos across 2 active social media platforms (Facebook, Instagram, YouTube, or LinkedIn) to ensure brand consistency. Images will be high-quality, on-brand, and optimized for each platform’s specific dimensions.
Descriptions/Bios: Create or rewrite bios and descriptions to succinctly communicate the brand’s mission, values, and unique selling points while incorporating targeted keywords. These will be crafted to maximize engagement and clarity across all platforms.
Calls to Action (CTAs): Implement clear and strategic CTAs (e.g., "Book a Consultation," "Shop Now," "Sign Up for Updates") across profiles to drive user actions.
Links: Ensure all links in bio sections are up-to-date and promote most relevant URLs, such as website landing pages, promotional offers, or product pages, ensuring they align with the latest business offerings.
Ongoing Social Media Content Design
Content Design (3 Posts Per Week): I will design 3 social media posts per week. Each post will include high-quality images, design elements, and engaging copy to maximize audience engagement. Content will be flexible and adaptable to reflect current trends, promotions, or shifts in business offerings.
Content Themes: I recommend establishing recurring themes or series for social media posts (e.g., "Motivation Monday," "Behind-the-Scenes," "Testimonial Thursday") to create a balanced content calendar, while being mindful and flexible to current business trends, offers, etc.
Custom Visual Design: Graphics, photos, infographics, and videos will be tailored to the client’s brand aesthetic, ensuring consistency across posts.
Molly has a unique talent for transforming ideas into beautiful stories that capture the imaginations and hearts of my audience. I am thrilled with my new branding and website.
-Katie T. | Manifestation Mentor
Design Elements: Fast-paced, attention-grabbing visuals, trendy music or sound bites, dynamic transitions, and concise messaging.
Platform Examples: Instagram, Facebook, TikTok.
Copywriting and Messaging: As needed, provide copywriting for post content in voice and style of brand.
Timeline & Deliverables
Social Media Account Optimization
Completion Time: 2 weeks
Deliverables: Profile and cover images for all platforms, bios, descriptions, and CTAs, links updated to relevant pages, platform-specific optimization and SEO for all active channels.
Ongoing Content Design
Content Frequency: 3 posts per week
Content Creation Timeline: Weekly updates based on a pre-agreed content calendar
Monthly: 12 social media posts (3 posts per week)
Investment & Fees
Social Media Account Optimization (For initial account creation or revamp and optimization)
One-Time Fee: $225 per platform
Ongoing Content Curation & Creation (For 3 posts per week, including design, & copywriting)
Monthly Fee: $750 monthly
Feed Posts
Description: Standard static posts that appear on your social media feed. These can be images or graphics paired with captions.
Best For: Sharing updates, promotions, product photos, testimonials, and educational content.
Design Elements: High-quality images, branding elements, concise copy, and clear calls to action (CTAs).
Platform Examples: Instagram, Facebook, LinkedIn.
Carousels
Description: Multiple images or slides within one post that users can swipe through. Carousels can combine a variety of content formats (e.g., images, text, infographics).
Best For: Telling a story, showcasing a step-by-step process, or offering valuable information (e.g., tips, product features).
Design Elements: Visually cohesive slides, engaging layouts, and progressive storytelling or information flow.
Platform Examples: Instagram, LinkedIn.
Reels & Shorts (Instagram, Facebook, YouTube)
Description: Short, vertical videos (typically 15-90 seconds) designed for quick consumption. Reels often feature music, effects, or text overlays.
Best For: Creating engaging, fun, and shareable content such as behind-the-scenes footage, product demos, or quick tutorials.